Run by an active owner
TK Cousins runs a profitable multi-tech appliance repair company he built from the ground up. Everything we teach is running in a real business right now, not theory delivered from a stage.
About Us
We are the Alliance.
An alliance of appliance repair business owners, built to give this trade the practical business resources it never had, built by people who run these companies themselves.
Our Story
Built by owners who needed it themselves.
Service Alliance Group was built to give appliance repair owners the kind of resources this industry never had. The practical kind a working owner can actually use on a Monday morning.
We are an alliance of appliance repair business owners. People who have been exactly where you are, at every level imaginable. We have hit the same pain points and made the expensive versions of the same mistakes.
The difference is that we wrote it all down, built the systems, and put them somewhere other owners could get to them.
One thing we are clear about: we focus on the business side. That is where our expertise lives, and when you want technical training we will happily point you to the people who do it best. What happens around the repair, like pricing, hiring, systems, and profit. That is ours.
Our Mission
To elevate the industry.
We understand that starting and growing a successful appliance repair business can be challenging. Service Alliance Group offers business owners community, courses, and resources to help them start, operate, and scale, providing a pathway to stability and freedom.
We know what it is like to be a great technician struggling to become a great business owner.
TK is living it right now. Same trucks, same techs, same customers you answer to every day. Nothing here is written from the outside looking in, and nothing gets taught until it has survived a real week in a real shop.
Why Trust Us
Competence, not credentials
Here is why an owner should take advice from us instead of from a YouTube video.
Marketing that fits this trade
Mike Carson brings digital marketing and web development expertise built specifically around appliance repair, so the growth advice actually matches how customers find a service company.
The industry's largest resource library
The largest SOP and business document library built for appliance repair, plus the 150,000-manual library that now powers Appliance Atlas.
Years of community leadership
Podcasts, webinars, and one of the largest owner communities in the trade. Our free Facebook group has 5,500+ members and has been running for years.
Vetted vendor partnerships
Partnerships with companies that genuinely serve appliance repair businesses. These are the ones we would recommend in the group anyway, not whoever paid for placement.
Tools we build ourselves
Appliance Atlas, the S.O.S. Course, and the calculators exist because working owners needed them and nothing on the market did the job.
5,500+
Owners in our free community
131,000+
Service manuals inside Appliance Atlas
200+
SOPs & business documents
18
Modules in the S.O.S. Course
Our Promise
What you can hold us to
Plenty of people in this space overpromise. Here is what we will actually commit to, and what we will not pretend about.
- Everything we teach is running in a real appliance repair company today, not just on a slide
- No fluff and no gimmicks. Practical tools you can use today
- Buy only the piece you need. Nothing here forces you into a bundle to get one thing
- You get out what you put in. We provide the systems and the guidance. The work is yours
Two owners, two lanes. TK Cousins runs a real multi-tech appliance repair company and lives the operations side every day. Mike Carson runs a marketing agency built around this industry and handles how customers find you. Between the two, the business side gets covered by people who actually do it.
Come build alongside people who have done it.
Membership options and access all live in the member portal. Take a look and see where your business fits.