Do you already promote your home services company with social media or other marketing channels? If yes, how successful was your campaign? Are you satisfied with the results? How did you measure success? And finally, where would you invest time and resources in promoting your company?
Social media marketing has changed dramatically over recent years. The old model was simple – post something and hope someone liked it. That no longer works. Nowadays, you have to target specific audiences through carefully crafted posts. By understanding the power of each platform, you’ll be able to create campaigns that get noticed.
Social media platforms are great promotional tools for businesses looking to build brand awareness and generate leads. To succeed, however, you must dedicate enough time and resources to managing these accounts properly. Here are the best ways to promote your home services company with social media.
Here are 6 Ways to Promote Your Home Services Company with Social Media
Social media has become the mainstay of advertising worldwide. Eighty-five percent of adults use Facebook or Twitter daily. As such, marketers are using it to their advantage. As a result, more businesses rely on social media to boost sales and promote brand awareness.
Start with Quality Content
Blog content quality is key when it comes to social media marketing. If you want a more engaging digital presence, you must provide something interesting and engaging. You don’t just write about what you do; you tell a story.
You can use humor, personal experiences, and data to make your points. And remember: People are drawn to stories. So think like a journalist — not a marketer. Write like you’re telling a compelling story. Then, share it.
Be sure to add photos and video clips, and other visual elements to maximize your chances of getting shared. Helpful videos have increased conversions by up to 4x over blog posts alone.
If you want to go beyond the basics, consider personifying your practice. This technique involves creating a character that represents your brand. For example, if you’re a doctor, you could imagine yourself as Dr. House. Or, if you’re a lawyer, you might portray yourself as Mr. Spock.
Once you’ve done that, you’ll find it easier to talk about your work. Your ideal customer will relate better to someone else’s struggles and triumphs. And they’ll feel more inclined to share your posts and recommend your brand to others.
To help keep things lighthearted, try adding some personality to your posts. Even if you’re presenting serious information, inject a little levity. Humor helps break down barriers and build trust. Plus, studies show that people trust brands that make them laugh.
And finally, don’t forget to give credit where credit is due. When sharing other people’s content, always link to the source. Not only does this show respect toward the creator, but it also helps you gain credibility.
Choose the Right Platform Carefully
There are a whole lot of different social media platforms. And most companies use one or two. But how would you know what works best for your brand?
The key here is understanding where your audience spends their online time. Once you’ve identified your potential customers’ platforms, you can begin researching each. For example, if you sell luxury cars, perhaps it makes sense to concentrate your efforts on Instagram. Pinterest could be a good place to build awareness if you sell men’s clothing.
If you’re looking to reach people who don’t already follow your company, Twitter might be the perfect fit. However, if you want to target people who already follow you, it’s probably better to focus on Facebook.
In addition to knowing where your clients spend their time, you’ll also want to consider whether your potential customers prefer mobile or desktop. This is important because many businesses are shifting away from desktop sites toward mobile apps. So, developing a mobile app rather than a separate site might make sense if you’re trying to reach people on smartphones.
Be Ready with Your Social Calendar
Have you already selected two platforms for your HVAC marketing efforts? If so, it’s time to create a social network calendar to help you maintain consistency in your social media posts. You don’t want to post too much or too little, and you don’t want to miss out on anything important. So how do you ensure you always keep up with what’s happening online? Well, there are several ways to go about it. Here are some marketing ideas to consider:
- Use a calendar app. Many apps are available for Android phones, iPhones, and Windows devices. Some might offer a free version, while others charge a monthly fee. Whatever option you choose, pick one that allows you to sync across multiple mobile devices. This way, you’ll never forget to hit publish on something you’ve already scheduled.
- Set reminders. Another great way of keeping track of everything you post is to set reminders to remind yourself to post regularly throughout the week. For example, you could use Google Calendar to send a reminder to yourself every Monday morning to analyze your Facebook page and Twitter feed. Or you could use a third-party tool like Buffer to automate your publishing process.
- Schedule posts ahead of time. Once you know what must be posted each day, you can start scheduling posts ahead of time. To save time, you can use tools such as Hootsuite or Post Planner to automatically publish your posts at times you specify.
- Keep a written record. While it’s easy to remember what you plan to post, it’s hard to remember why you planned to post it. You’ll better remember why you put things off by writing down your intentions. Plus, you’ll have a handy reference guide when you return to your social networks later.
- Share your plans. Finally, make sure that everyone knows what you plan to post. Whether you’re sharing your plans via marketing email, text messaging, or a group chat, let people know when you plan to post. This approach helps you avoid duplication., aside from helping you stick to your schedule. For instance, if someone else is planning to post the same thing you are, you won’t end up posting twice.
Make Use of Hashtags
These are short words or phrases preceded by the pound sign (#). They categorize content on social media networks like Twitter, Instagram, and Facebook.
These are great ways to connect with people online. They allow you to find relevant topics and groups and engage with others with similar interests. Here are some helpful tips for growing active users.
- Research Popular Hashtags
Before you start posting, research what people are talking about. You don’t want to post something that no one cares about. Many tools can help you figure out what people are talking about, like Twitter Search, Google Trends, and Facebook Insights.
- Add Tags to Posts
When you write a blog post, include one or two hashtags per paragraph. Also, avoid overusing keywords like “website,” “blog,” etc., especially if you don’t know much about search engine optimization. Instead, focus on describing why someone might be interested in your content.
- Be Consistent
Posting consistently helps build customer trust among your followers. People who see your post regularly think you know what you’re doing. Plus, it makes it easier for them to follow you.
- Make Relevant Content
To help people engage with your content, keep it relevant. If your post isn’t directly related to a trending topic, consider adding a few hashtags to enhance your chances of getting noticed. For example, if you sell commercial air conditioning units, add #commercialairconditioning to your tweets.
- Promote, Promote, Promote
Once you’ve posted your content, promote it via social media channels. For example, create a tweet, Facebook post, Instagram story, etc., promoting your hashtag campaign. Of course, include the hashtag in each of your posts, too.
Facebook, Twitter, Pinterest, and other social media platforms are great tools for connecting with your customer base and prospects. But it’s important to note that they aren’t just about posting messages; they’re about engaging with people. If you don’t take the time to converse with your audience, you risk losing potential clients. So what does it mean to engage with your social following? Here’s how to do it effectively.
- Be Authentic
Do you know those annoying friend requests that come in every day? They might seem harmless enough, but they could spam your friends’ list. Make sure you’re genuine and post things that interest your followers. Don’t try to sell anything or push products. Instead, let your personality shine through.
- Have Fun
If you’re dead serious about building relationships with your followers, you must keep things lighthearted. People love seeing themselves reflected in your video content. So use humor whenever possible. Ask questions, give advice, and even crack jokes. But, keep it light and funny because no one wants to hear someone talking to them.
- Use Emojis
Emojis are becoming increasingly popular among millennials, so why shouldn’t you? Emoticons are a great way to add some personality to your posts without having to write actual words. In addition, these emojis help break up the text, thus, making it easier to read.
Don’t Focus on Just one Social Media Platform
Social media is everywhere and is no longer just a tool used by teenagers. According to one study, nearly half of American adults now use some form of social media accounts. And while most people know how to navigate the basics of social media, many don’t realize there’s much more to it than posting pictures of food and sharing funny memes.
In addition to being a powerful digital marketing tool, social media can help you build relationships with current and prospective clients. When done correctly, social media helps you to connect with prospective customers, answer questions, provide useful information, and generate leads.
But if you’re still feeling overwhelmed about what social media can do for your business, here are four tips to get you started:
- Start small. Don’t try to jump into social media headfirst; start slowly. Try out one or two platforms to see how well they work for your business. Then add another site once you’ve had success with those.
- Have a plan. Before diving into social media, ensure you know what you want to accomplish. Do you want to promote a specific product? Are you trying to increase brand awareness? Or maybe you’d like to engage with the existing customer base. Whatever your goal, make sure you have goals in mind.
- Create quality content. You’ll never succeed without good visual content. If you’re on social media, chances are you already post images and videos on your blog or website. But if you want to take things to the next level, consider creating original content ideas. For example, selling pet products, you could write a short story or article about a particular HVAC brand. This content will likely attract happy customers who aren’t necessarily interested in buying your products.
- Use hashtags. These are keywords that allow people to find your posts easily. They’re especially helpful for HVAC business owners because they let people filter searches based on industry topics. So if you offer HVAC services, you might include #HVAC or #HVACservices.
- Post regularly and consistently. If you post too infrequently, it’ll look like you don’t care about your audience. But posting constantly doesn’t mean you have to post every day. It might even hurt you if you do. You want to engage people over time, not just once per week.
- Partner with influencers and micro-influencers wherever possible. Influencer marketing is fast becoming popular among brands. However, there are certain rules to follow. First, make sure the person is reputable. Second, make sure the relationship is mutually beneficial. Third, make sure the influencer isn’t spamming your followers. Finally, ensure you’re paying the influencer for their work.
- Experiment with sponsored posts. Sponsored posts are a great way to experiment with different ads without spending much money. For example, you could run a sponsored post focused on a specific topic. Or, you could try running a paid ad promoting a product or service related to your business.
Social media is considered one of the most powerful marketing tools available for small businesses today. But many are still struggling to create a marketing plan with it and make that work for them. If you’re looking to grow your HVAC or Appliance Repair business, Service Alliance Group is here to help you. Contact us for more details.