Welcome to the New Service Alliance Group
Service Alliance Group has a new website and a sharper focus on business training, systems, and tools built for appliance repair business owners. Here is what changed and where to start.
Read moreThe Blog
Appliance Repair Business Blog
Practical guides on pricing, hiring, operations, customer service, marketing, and Appliance Atlas, from owners who run appliance repair companies.
All Articles
Everything we have written for owners.
22 articles on pricing, hiring, operations, customer service, marketing, and Appliance Atlas. Subscribe by RSS to get new ones automatically.
Should I Sell My Business? 7 Honest Questions for Appliance Repair Owners
Before you call a broker, answer seven honest questions: why you want out, whether the shop runs without you, what your books prove, what drives your business valuation, and when to sell.
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Appliance Repair Scheduling Software: 8 Essential Features to Compare
Prices and feature lists change often, so we will not rank apps. Here is a decision framework for picking appliance repair scheduling software that fits your shop.
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Missing Google Reviews? 25 Common Reasons Reviews Disappear
A customer says they left you five stars, and your profile shows nothing. Here are 25 common reasons Google reviews go missing, what you can fix, and how to ask so the next one sticks.
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6 Ways to Promote Your Appliance Repair Company With Social Media
Social media will not replace a phone that gets answered, but it can prove your shop is real and get neighbors saying your name. Here are six ways to do it in about thirty minutes a week.
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5 Proven Ways to Reduce Rework and Improve Your First-Time Complete Rate
Every second trip costs you a dispatch slot and some of the customer’s patience. Five ways appliance repair shops raise their first-time complete rate and cut callbacks, from the booking call to the job notes.
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Service Area Business SEO: 9 Proven Tips to Improve Rankings
When your techs drive to the customer, local SEO works differently. Here are nine tips for appliance repair shops, from hiding your address correctly to measuring rankings by hand.
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Effective Dispatching Strategies: 8 Ways to Maximize Technician Time and Productivity
Every hour a tech spends driving, waiting, or chasing parts is an hour you pay for and cannot bill. Here are 8 dispatching strategies that turn more technician time into completed jobs.
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This Is Why You Should Never Pay for Google Reviews
Buying reviews looks like a shortcut until Google removes them, restricts your profile, or the FTC gets involved. Here are six serious risks for appliance repair shops and the honest system that works instead.
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21 Tips to Build an Appliance Repair Business Worth Buying
Clean books, written systems, recurring revenue, and a team that runs without you. Here are 21 practical tips to build an appliance repair business worth buying, whether or not you ever sell.
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The Ultimate Pre-Service Checklist: 12 Steps Before Every Appliance Repair Call
Plenty of service call problems start before the tech knocks: a wrong model number, a missing part, a late arrival with no warning. This 12-step pre-service checklist catches them early.
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How to Market an Appliance Repair Business Without Spending a Fortune
You can market an appliance repair business without a big budget. Here are 11 low-cost tactics, in the order that makes each one pay off, from Google Business Profile to the van in your driveway.
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6 Tips to Increase the Conversion Rate on Your Appliance Repair Website
Your appliance repair website should turn visitors into booked calls. These 6 fixes can raise your conversion rate: speed, click-to-call, proof, answer-shaped pages, a pricing page, and simple booking.
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Inventory Management for Appliance Repair: 7 Smart Rules for Van Stock and Parts
The right parts on the van close jobs in one trip, and too many parts tie up cash. Here are 7 inventory management rules for getting that balance right in an appliance repair shop.
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Why It’s Important to Monitor Customer Service (and 7 Simple Ways to Do It)
Customer service problems in a repair shop are often quiet: a missed call, a fee nobody explained, a callback nobody logged. Here are 7 simple ways to monitor customer service and catch them early.
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Lifelong Learning in the Trades: 6 Powerful Habits That Pay Off
The trade teaches you to fix machines. Running the shop takes a different set of skills. Here are 6 lifelong learning habits that help a good appliance repair tech grow into a strong owner.
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A 5-Step Guide to Boosting Your Customer Referrals
Customer referrals are the cheapest calls an appliance repair shop gets, so do not leave them to chance. Here is a 5-step system: earn it, ask, make it easy, follow up, and say thank you.
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The Power of Route Optimization: 7 Proven Ways to Cut Drive Time and Add Calls
Every hour a tech spends driving is an hour you pay for and cannot bill. Here are 7 route optimization habits that help appliance repair shops cut drive time and add calls.
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How Much Is a Customer Worth? Going Beyond the Cost of Doing Business
How much is a customer worth? Not the first ticket. Here is a clearly labeled example that adds repeat jobs, referrals, and maintenance plans, and what the number means for your marketing spend.
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The Art of Customer Service Skills in Appliance Repair: 9 Essential Habits
Customers can’t judge the repair, but they judge everything around it. Here are 9 essential customer service habits for appliance repair CSRs and technicians, from the first call to the follow-up text.
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12 Benefits of Standard Operating Procedures for Appliance Repair Businesses
Standard operating procedures turn a shop that runs on memory into a business that runs on paper. Twelve benefits, from faster training to a business that is easier to sell, and how to write the first one.
Read moreReady to put this to work in your shop?
The blog covers the ideas. The S.O.S. Course gives you the systems, worksheets, and calculators to run them, and two courses for your team are free.