It is no secret that customer referrals and word-of-mouth marketing are highly effective tools for bringing in new customers and strengthening relationships with existing customers. Despite its immense power and essentially free (or at least very little cost), few service business owners use it nearly to its full potential. Consider ...

If you were to ask most business owners in the service industry the question, “ what are you selling? “ you would most likely get a variety of answers. Some say we sell HVAC installations and repairs, appliance repairs, or a plumber may say we sell plumbing services. In this ...

Ever wonder how marketing influences customer value? How does it provide a positive impact on their customer experience? What should be done to increase customer satisfaction? Today's customers want to spend less time searching and immediately focus on finding the needed items. As a result, retailers are also expected to ...

When it comes to HVAC Marketing, you've probably noticed that HVAC companies advertise their services using local listings, print ads, billboards, etc. But did you know they can also create blog posts and websites promoting themselves? There has been a huge shift toward digital marketing within every field. This includes ...

Customer service is vital to every company. What would happen if someone called your customer service line and didn't get satisfaction? Many times customers complain about poor services and bad treatment from businesses. We've heard horror stories where customers have had negative experiences with customer service representatives (CSRs). Most of ...

If you own a home appliance repair service business but don't have much experience or capital for expensive marketing campaigns. How would you go about marketing your business without having to spend thousands of dollars? Starting a new business takes a lot of effort and money, which goes double for ...

Do you already promote your home services company with social media or other marketing channels? If yes, how successful was your campaign? Are you satisfied with the results? How did you measure success? And finally, where would you invest time and resources in promoting your company? Social media marketing has ...